Global Pharmaceutical Marketing: A Practical Guide to Codes...

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Global Pharmaceutical Marketing: A...

Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance

Name: Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance
ISBN: 9780853697176

Judith Grice

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Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a ''general overview'' providing a discussion on that particular Code of Practice and differences/similarities with other countries.

Kategoriler:

Business & Economics - Management & Leadership

Yıl:

2007

Baskı:

Yayımcı:

Pharmaceutical Press

Dil:

english

Sayfalar:

241

ISBN 10: